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Applying the OTE model in determining the e-commerce adoption on SMEs in Saudi Arabia


A. Almoawi, Abdul Rahman Nasir and Mahmood, Rosli (2011) Applying the OTE model in determining the e-commerce adoption on SMEs in Saudi Arabia. Asian Journal of Business and Management Sciences, 1 (7). pp. 12-24. ISSN 2047-2528

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Abstract

The objective of this paper is to examine factors that influence the adoption of e-commerce among small and medium enterprises in Saudi Arabia using the OTE model developed by Tornatzky and Fleischer. Nine hypotheses were formulated to answer the following objectives of study; (i) to determine the significant relationship between organizational context and the e-commerce adoption, (ii) to determine the significant relationship between technology context and the e-commerce adoption, and (iii) to determine the significant relationship between environmental context and the e-commerce adoption. A quantitative research design based on the questionnaire survey was used to collect the data.A total of 1150 questionnaires were mailed to the SME owner/managers in the regions of Riyadh, Eastern Saudi Arabia, and Makkah, and 400 usable responses were received, giving a response rate of 34.78 percent. The findings reveal that owner’s attitude, firm size, information intensity and competition intensity had positive significant relationship with e-commerce adoption among SMEs in Saudi Arabia while owner’s knowledge and relative advantage had a significant negative relationship with e-commerce adoption. Other variables such as owner’s innovativeness, compatibility and complexity of technology had shown no significant relationship with e-commerce adoption.These findings may be of help to SME owner/managers and the policy makers in Saudi Arabia in finding solution for the successful implementation of e-commerce in the SMEs

Item Type: Article
Uncontrolled Keywords: Small and medium enterprises (SMEs), E-commerce adoption,organization, technology, environment, OTE model
Subjects: H Social Sciences > HB Economic Theory
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Dr. Rosli Mahmood
Date Deposited: 31 Mar 2014 09:17
Last Modified: 21 Apr 2016 04:03
URI: http://repo.uum.edu.my/id/eprint/9563

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