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Focus group evaluation on IPTComKitTM commercialization model


Shiratuddin, Norshuhada and Hassan, Shahizan and Hashim, Nor Laily and Sarif, Siti Mahfuzah and Abu Bakar, Muhammad Shahbani (2013) Focus group evaluation on IPTComKitTM commercialization model. In: Recent Advances in Electrical of Computing Engineering, January 30 - February 1, 2013, Cambridge, MA, USA.

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Abstract

Although many efforts have been made by the government to commercialize R&D products, very few is successful. Accordingly, the aim of this study is to propose a commercialization model to help researchers obtain information on the commercialization phases, processes and procedures.In the pursuit of the study, 3 main phases are implemented.This involves the construction of a model named IPTComKitTM, development of tools and evaluation of perception. The model consists of 3 phases: concept and feasibility, development, and commercialization and growth. It proposes 6 processes that should be undertaken by researchers; investigation, feasibility, planning, pre-production, production and business maturity.Each step in the process is viewed from a technical, market, business and socio-economic perspective. The model also suggests 19 steps to be followed to ensure a high possibility of commercialization.A total of 25 respondents from 12 institutions evaluated the model using an eight-dimensional measurement of visibility, complexity, compatibility, flexibility, clarity, effectiveness, manageability and evolution.It can be concluded that this model generally has a moderate strength and is seen as a practical guide for researchers.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-1-61804-156-2
Uncontrolled Keywords: Commercialization model, model evaluation,web services, information and knowledge
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: College of Arts and Sciences
Depositing User: Prof Dr. Norshuhada Shiratuddin
Date Deposited: 10 Mar 2014 07:59
Last Modified: 10 Mar 2014 07:59
URI: http://repo.uum.edu.my/id/eprint/9677

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