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Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans)

Govindarajo, Normala S and Kalyani P R, Brinda (2013) Relationship marketing and service quality in Bank Muscat Oman (Sayarati Loans). In: 4 th International Conference on Education and Information Management, December 21-22, 2013, Hydro Hotel Penang Penang, Malaysia.

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Sultanate of Oman is one of the prominent GCC Countries with a population of around 3 million.With assets worth over USD 15 billion, Bank Muscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. This paper looks into the “RELATIONSHIP MARKETING AND SERVICE QUALITY IN BANK MUSCAT OMAN (Sayaratti Loans)”.The quality of customer service is the key indicator of the performance of the different branches of the Bank.Banks in the current scenario is increasingly showing its interest in satisfying a customer wants.Given the profit figures on board as targets Banks need to also look into the special needs of the customer’s perspective, any lacuna in service quality to be looked into seriously.The car loans popularly known as Sayaratti loans are taken as the product for study.The findings of the study say that there is a significant relationship between the age and the overall customer satisfaction levels and there is no significant relationship between the age and the service quality by the bank.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISSN: 2307-8588 Organized by International Foundation for Research and Development (IFRD)
Uncontrolled Keywords: Relationship management, Service quality, customer expectations, Sayaratti Loans, Oman Banking System
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 05 Jan 2014 09:09
Last Modified: 05 Jan 2014 09:09
URI: http://repo.uum.edu.my/id/eprint/9931

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