Al - Khateeb, Bilal Ahmad Ali and Md Dahalin, Zulkhairi (2013) Information source, information channels and information choice: The mediating effect of personal characteristics. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28 -30 August 2013, Kuching, Sarawak, Malaysia.

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Abstract

Although a strong relationship has been established between information source, information channels and information choice strategies, however, a mediator is required to further explain why or how the independent variables (information source and information channels) predict the dependents variable (information choice strategy).As a result, the collected data from 358 respondents of Arab tourists in Malaysia was analyzed through the regression analysis.Overall, the findings show significant relationships between information source, information channels and information choice.The result further shows that personal characteristic significantly mediate the relationship between information source, information channels and information choice. Hence, the study concludes that personal characteristic significantly explains the relationship between information source, information channels and information choice. Based on the findings obtained in this study, implications for the study and future research including the limitations are discussed.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789832078791 Organized by: Universiti Utara Malaysia
Uncontrolled Keywords:	Information Source, Information Channels, Information Choice, Personal Characteristics
Subjects:	T Technology > T Technology (General)
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	27 Aug 2014 09:01
Last Modified:	27 Aug 2014 09:01
URI:	https://repo.uum.edu.my/id/eprint/12080

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