Ocon, Julie Ann C. and Alvarez, Magdalena G. (2014) The implication of personal selling strategies in motivation, approaches and good grooming. Procedia - Social and Behavioral Sciences, 155. pp. 53-57. ISSN 1877-0428

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Abstract

This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming.It showed that the use of strategies in motivation, approaches, and good grooming are significantly correlated.The questionnaire was validated to 12 respondents from consumers and sellers of cosmetics and floated to 140 respondents of four selected retail outlets that sell facial cosmetic products in Santiago City, Philippines.It is expected that the strategic personal selling model plan for effective salesmanship will be proposed.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14; Organised by: School of Multimedia Technology and Communication, UUM. 18 - 20 October, 2014. Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Personal selling; motivation; approaches; good grooming; strategies on personal selling
Subjects:	H Social Sciences > HF Commerce P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	19 Jan 2015 06:26
Last Modified:	24 May 2016 02:50
URI:	https://repo.uum.edu.my/id/eprint/12990

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