Mohd Alwi, Najwa Hayaati and Ahmad Mahir, Normazla and Ismail, Shaharudin (2014) Infusing social media in Teaching and Learning (TnL) at tertiary institutions: A case of effective communication in Universiti Sains Islam Malaysia (USIM). Procedia - Social and Behavioral Sciences, 155. pp. 265-270. ISSN 1877-0428

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Abstract

In Teaching and Learning (TnL) process, the success of disseminating fast information to the students seem to be hampered by the infrequent use of its e-learning system.Students are more likely to engage and communicate through social media. This paper aims to investigate the frequency of social media use among undergraduates in USIM and analyze their perception on the effect of social media towards effective communication in TnL. Data were collected using survey.From the students’ perspectives, this paper intends to highlight the findings on benefits of infusing the social media in ensuring effective communication among lecturers-students-lecturers and students-peers.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Social media; effective communication; tertiary institution; teaching and learning; e-learning
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Jan 2015 01:48
Last Modified:	22 May 2016 08:08
URI:	https://repo.uum.edu.my/id/eprint/13035

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