Yong, L. and Phongpanichanan, C. (2014) The impact of celebrity tourism on the Thai tourism industry: A study based on Noom Sornram Theappitak's Chinese fans behaviors that contributed to Thai celebrity tourism. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

Following the Korean culture so called 'Korean wave' has been successfully populated in many Asian countries, Thai entertainments are beginning to appear in the TV programmes in mainland China and has rapidly taken airtime in some of the provinces in mainland China. It has created initial Thai wave' among the mainland Chinese audience.However, though there are substantial studies done for Western film culture influences and the Korean culture influences, very limited studies have been done on Thailand film/TV drama influences on the behavior of the mainland Chinese behavior towards Thai tourism industry.This research is using the qualitative research methodology to examine the impact of Thai celebrity Noom Sornram‘s Chinese fans behavior that contributed to Thai tourism industry. The study provides methodological contributions as well as explores the potential of celebrity tourism to be developed in Thailand.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords:	Thai celebrity tourism; Thai tourism industry; Noom Sornram Theappitak; Chinese fans behavior
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Executive Development Centre
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	08 Mar 2015 01:51
Last Modified:	08 Mar 2015 01:51
URI:	https://repo.uum.edu.my/id/eprint/13301

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