Lim, Chee Chee (2014) A-Life Med regular or A-Life Critical Care: Which to purchase? In: International Case Study Conference (ICSC 2014), 18-19 August 2014, Putra World Trade Centre, Malaysia.

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Abstract

On 15 March 2014, Desmond was resting at home browsing through again, in a more thorough manner, two insurance brochures given by Alan, his friend and an insurance agent from AIA Bhd.In view of he had no health insurance coverage and intended to buy one, Desmond had approached Alan and was being recommended two health insurance policies, namely A-Life Med Regular and A-Life Critical Care.Hence, after a close scrutiny of the two insurance brochures, Desmond would weigh the benefits and costs of the two recommended insurance policies and then make a decision to purchase health insurance that he thought was appropriate to serve his needs.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-11030-2-9 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia.
Subjects:	H Social Sciences >
Divisions:	School of Economics, Finance & Banking
Depositing User:	Dr. Lim Chee Chee
Date Deposited:	01 Sep 2015 02:10
Last Modified:	18 Apr 2016 01:51
URI:	https://repo.uum.edu.my/id/eprint/15318

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