Ardyan, Elia and Yudha, Reza Praditya (2014) Shall entrepreneurship and product innovativeness success still have an impact on small and medium enterprises (SME's) performance? (Empirical study on leather and furniture venture). In: International SME Conference (ISMEC 2014), 18 to 19 August 2014, Kuala Lumpur.
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Abstract
The purpose of this research are to determine market sensing capability, product innovation success, speed to market, and entrepreneurial orientation will enhance SME's performance.The sample of this research are 168 SME's owner or manager.This research uses Structural Equation Model to hyphotesis test and uses AMOS 21 in analysis data. Result of our research find that Entrepreneurial orientation and product inovativeness have positive and significant effect on SME's performance but market sensing capability and speed to market have no significant effect. Another result of this studi find that market sensing capability have significant effect on speed to market and product innovativeness success but entrepreneurial orientation have no significant effect on product innovativeness effect.
Item Type: | Conference or Workshop Item (Paper) |
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Additional Information: | ISBN: 978-983-42220-4-8 Organised by: School of Economics, Finance and Banking, Universiti Utara Malaysia |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | School of Economics, Finance & Banking |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 12 Oct 2015 09:11 |
Last Modified: | 17 Apr 2016 07:29 |
URI: | https://repo.uum.edu.my/id/eprint/15701 |
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