Zakaria, Norhayati and Cogburn, Derrick L. and Khadapkar, Pradnya Satish and Louis, Claudia (2012) Examining cultural effects on distributed decision-making processes using keyword analysis and data mining techniques. International Journal of Business and Systems Research, 6 (3). p. 313. ISSN 1751-200X

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Abstract

This empirical study employs a keyword analysis and text mining technique using the Provalis mixed methods research suite to examine the following research question, “What is the impact of cultural context on decision-making processes in global virtual teams (GVTs) of transnational civil society?” Our approach to cultural context is primarily driven by Hall’s (1976) theory of high vs. low context dimensions and Hofstede’s (1980, 2001, 2005) five-dimensional framework for analysing culture.Our four-stage conceptual model of decision-making draws on Zakaria (2006),Kingdon (1995), Adler (2002), and Güss (2002).We further explore this model of culture and decision-making with data from a four-year public e-mail archive (2002–2005) of the GVT of transnational civil society involved in UN World Summit on Information Society (WSIS).From a methodological perspective, we find that for our explicit cultural variables (gender and region), keyword content analysis and data mining techniques are powerful tools to unlock massive datasets.In contrast, for our implicit cultural variables (high-context and low-context communication styles and cultural values), these techniques were not yet as helpful.

Item Type:	Article
Uncontrolled Keywords:	global virtual teams, cultural values, decision making process, transnational civil society, data mining, keyword analysis, QDA miner
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	College of Law, Government and International Studies
Depositing User:	PM Dr. Norhayati Zakaria
Date Deposited:	18 Oct 2015 04:53
Last Modified:	18 Oct 2015 04:53
URI:	https://repo.uum.edu.my/id/eprint/15783

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