Ariffin, Ahmad Shabudin and Mohtar, Shahimi and Baluch, Nazim Hussain (2014) Broiler industry with emphasis on short supply chain in Malaysia. In: 4th International Conference on Technology and Operations Management (ICTOM04), 18-19 August 2014, Kuala Lumpur, Malaysia.

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Abstract

Poultry is one of the fastest growing an agricultural sectors.The poultry industry provides meat that is preferred by almost all cultures, is affordable and of good quality. In Malaysia, the poultry farming business has been in existence for a long time.The sub sectors of this industry are major buyers, processors and suppliers of processed commodities to the retail sectors and the final consumer markets.These markets are exposed to various risks, including input-commodity price volatility, high capital requirements, the inherent business and climatic risks of the different sub sectors and various other challenges. These factors have a major impact on decision makers, from large to micro role players in the agricultural supply chain, especially in the feed and livestock markets. Restrictive factors currently being faced by broiler industry players in doing business, among others, include issues relating to infrastructure for feed manufacturers (the cost and competitiveness of doing business).A good infrastructure may assist with optimizing the feed industry at higher levels of operation.In recent years there has been a changed interest and a significant growth in alternatives to the conventional food supply chain which allow primary producers and consumers to connect in new and more direct ways through short supply chain.This study enhances the emerging knowledge base on this fast growing sector of the food industry and rural landscape and more specifically, examines how the sector might be encouraged and facilitated to grow further and provides findings on the current situation relating to the broiler industry.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by: School of Technology Management and Logistics, Universiti Utara Malaysia, Prince of Songkla University (PSU) & Institut Teknology Bandung (ITB)
Uncontrolled Keywords:	Short Supply Chain, broiler, vertical integration, Feed Conversion Ratio
Subjects:	T Technology > TS Manufactures
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Ahmad Shabudin Ariffin
Date Deposited:	22 Oct 2015 00:52
Last Modified:	17 Apr 2016 07:32
URI:	https://repo.uum.edu.my/id/eprint/15933

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