Mad Lazim, Halim and Dayanan, Sasitharan (2015) Smartphone usage among young adults in Malaysia: Some findings from a survey. In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2nd - 4th October 2015, Penang, Malaysia.

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Abstract

This study is present the perspective of smartphone user in Malaysian which will help to understand the current dynamic trend of Malaysian smartphone market.The objective of this study to look into the Malaysian consumers’ expectation and familiarity in which will help to track the Malaysian smartphone trend in future.This study is used to explore the smartphone usage in which factor was effect on adoption of smartphone among Malaysian young adults this because its innovative design features subsequently influence these particular group to own these device.The smartphone is a multipurpose tool which enables the user to keep up with their routine work.The data were collected from 427 young adult respondents ranging from 18 to 26 years old.The findings of this study had shown that the Malaysians intention to use smartphone is largely influenced by its multi function features and specifications such as design, computing power and operating platform which make the smartphones users to become enthusiastic towards these devices in future.Moreover Malaysians consumers give importance on durable items, in which the price sensitivity is lower.Therefore this study concluded that Malaysian consumers are willing to pay more in the exchange of quality smartphone with rich features.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 978-967-394-227-5 Organized by: Asian Academy of Management
Uncontrolled Keywords:	Malaysian consumers, Smartphone trend, young adult,smartphone technology
Subjects:	T Technology > T Technology (General)
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Halim Mad Lazim
Date Deposited:	24 Nov 2015 05:02
Last Modified:	14 Apr 2016 06:45
URI:	https://repo.uum.edu.my/id/eprint/16284

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