Mat Daud, Suhaini and Abd Ghani, Noor Hasmini (2013) A review of branding benefits among small and medium sized enterprises (SMEs). In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Preview

PDF Download (421kB) | Preview

Abstract

Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of understanding of the real meaning of branding.It also caused by financial, expertise and resources constraints.Therefore, this study aims to reveal the general idea about SMEs in Malaysia and their growth potential in terms of brand commitment.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by: School of Business Management, College of Business, Universiti Utara Malaysia.
Uncontrolled Keywords:	Small and Medium Sized Enterprises (SMEs), Branding, Brand Management, Brand Equity.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Dr. Noor Hasmini Abd Ghani
Date Deposited:	06 Dec 2015 04:53
Last Modified:	18 Apr 2016 07:31
URI:	https://repo.uum.edu.my/id/eprint/16315

Actions (login required)

View Item