Alotaibi, Badah Homuod and Al-Matari, Ebrahim Mohammed (2015) The relationship between demographic characteristics, personality traits and users’ seek values in multiple service industries in Saudi Arabia. Mediterranean Journal of Social Sciences, 6 (2 S1). pp. 363-371. ISSN 2039-9340

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Abstract

This study is an attempt to examine the relationship between demographic characteristics, personality traits and users’ seek values in multiple service industries in Saudi Arabia.The sample is comprised of 400 sampling where data is obtained through a distributed questionnaire.This study used multiple regressions to test the relationship between independent variables and dependent invariable.The results found that there is a positive relationship between demographic characteristics and users’ seek values.In addition, there is a positive significant association between personality traits and users’ seek values.Finally, this research provided some limitations and suggestions for future researchers at the end of the study. © 2014, Mediterranean Center of Social and Educational Research. All rights reserved.

Item Type:	Article
Uncontrolled Keywords:	Demographic Characteristics, Users’ Seek Values and Service Industries In Saudi Arabia.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	26 Jun 2016 06:59
Last Modified:	26 Jun 2016 06:59
URI:	https://repo.uum.edu.my/id/eprint/18176

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