Al-khateeb, Bilal and Md Dahalin, Zulkhairi (2015) The determinants of information choice strategies: information source and information channels. Journal of Southeast Asian Research. pp. 1-11. ISSN 2166-0832

Preview

PDF Available under License Attribution 4.0 International (CC BY 4.0). Download (251kB) | Preview

Abstract

This study distinguishes between the influence of information source and information channels on the information choice strategies of the Arab tourists in Malaysia.It employed a survey research approach. Primary data was used for the study with questionnaire as the survey instrument.358 Arab tourists in Malaysia were used as the research subjects for the study.The various hypotheses for this study were tested using the smartPLS analysis technique.The finding of the study revealed that both information source and information channels factors significantly affect the information choice strategies of the Arab tourists. Thus, our study concludes that information choice strategies are individually determined by the information source and information channels. This finding raises important question and direction for future inquiry.

Item Type:	Article
Uncontrolled Keywords:	Information Source, Information Channels, Information Choice Strategies.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Computing
Depositing User:	Prof. Dr. Zulkhairi Md Dahalin
Date Deposited:	08 Aug 2016 04:28
Last Modified:	07 Dec 2016 07:37
URI:	https://repo.uum.edu.my/id/eprint/18479

Actions (login required)

View Item