Abdul Hamid, Norsiah (2004) The internationalization of the media: Does local values and cultures undermined? In: Seminar Antarabangsa Nilai dalam Komuniti Pasca Modenisme (SIVIC 2004), 4-6 September 2004, Hotel City Bayview Langkawi. (Unpublished)

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Abstract

The mixture of culture exists in this world as the effect of global media and the emergence of new technologies. Media plays an important role in displaying the good and the bad to the audience. The emergence of new technologies and the demand from audience has internationalized local media. In contrast, the internationalization of the media is said to undermine the local values and cultures. This paper focuses on the impact of the internationalization of the media and the role played by America as the world’s market dominance. Then, the previous researches in the effects of media internationalization to local people in various countries will be studied. This paper is also emphasized on the portrayals of imported programs especially western to Malaysians audience. This paper provides some solutions to prevent our values and cultures from being undermined by foreign media programs.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Anjuran Jabatan Pengajian Umum, Fakulti Sains Kognitif dan Pendidikan Universiti Utara Malaysia
Subjects:	H Social Sciences >
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Juwita Johari
Date Deposited:	28 Dec 2010 06:07
Last Modified:	28 Dec 2010 06:07
URI:	https://repo.uum.edu.my/id/eprint/1858

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