Mohd Fauzi, Waida Irani and Muhammad @ Hashim, Nazlida and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2016) What motivate Muslim consumer to patronage Islamic based–retail store? International Review of Management and Marketing, 6 (S7). pp. 199-203. ISSN 2146-4405

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Abstract

There is a significant trend among Muslim consumers in reverting to Islamic way of life.The phenomenon somehow affected the Malaysian retail industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim consumers segment. As the mainstream studies on retailing acknowledges the adaptation of retail elements to suit consumers’ segment, there are less report on customizing retail elements to religious consumer group such as Muslim consumers’ segment.Thus, little is understood of consumers’ patronage motives and their expectations of retail Islamic stores.The aims of this study are twofold: To explore Malaysian Muslim consumers’ expectations of Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Findings from interviews, conducted in the Northern region of Malaysia, suggests unique religion-related patronage motives.This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers.Implications and limitations of the study are also discussed.

Item Type:	Article
Additional Information:	Special Issue for "International Soft Science Conference (ISSC 2016), 11-13 April 2016, Universiti Utara Malaysia, Malaysia"
Uncontrolled Keywords:	Islamic, Retailing, Store Attributes, Muslim, Malaysia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Prof. Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited:	08 Dec 2016 03:58
Last Modified:	08 Dec 2016 03:58
URI:	https://repo.uum.edu.my/id/eprint/20289

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