Ibrahim, Faridah and Yunus, Norzita and Halem Shah, Dil Froz Jan Sayed and Ilias, Munirah and Ahmad Mokhtar, Amli Hazlin (2017) Portrayal of women’s images in television dramas: a Malaysian case. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

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Abstract

Current situations brought about by globalisation and sophisticated innovations in new technology not only have created a new understanding of the world around us but also conscientiously sensitised society, particularly the women towards a more active role in shaping their world.An important contributory factor that can determine the success of women is their centrality in the media, through media positions held or through media images portrayed.What this paper has endeavoured to show is the portrayal of women in the media particularly, television dramas.In today’s scenario, the role of women keeps changing, so does the portrayal of women’s images in television dramas.This paper, based on a qualitative content analysis study of five popular Malaysian television dramas, found that the stereotypical generalizations of women’s images are still existing but to a lesser degree.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in SHS Web of Conferences; Volume 33 (2017)
Subjects:	H Social Sciences > HQ The family. Marriage. Woman P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	15 Feb 2017 01:26
Last Modified:	15 Feb 2017 01:26
URI:	https://repo.uum.edu.my/id/eprint/20955

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