Ng, Shu Kae and Yen, Wan Chong (2017) Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

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Abstract

This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-0910-76-5 Organized by: School of Business Management, Universiti Utara Malaysia.
Uncontrolled Keywords:	Knowledge sharing, collaborative learning style, reciprocity, extroversion, social media
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	02 Apr 2018 00:29
Last Modified:	02 Apr 2018 00:29
URI:	https://repo.uum.edu.my/id/eprint/23852

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