Ariffin, Hasfizani and Mohd Mokhtar, Sany Sanuri and Abdullah, Nur Farhana (2018) The roles of technology in enhancing service excellence in higher education. In: 2nd Conference on Technology and Operations Management (2ndCTOM), February 26-27, 2018, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

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Abstract

The purpose of this study is to examine the rules of technology in enhancing service excellence in higher education.Service excellence is crucially needed in every business environment and previous studies have proven that, those implementing service excellence will increase their profit and remain competitive in the long run.The study will be thoroughly reviewing previous literatures in getting an idea on the existing condition.To look at how much fast-moving technology has enhanced the implementation of service excellence especially in higher education industry.The aims of the study are to explore any possible advantage of technology in enhancing service excellence.In a highly competitive environment, public universities are suffering from the high demand for unlimited information.Demand for fast communication has turn social media into a big role. In becoming customer‟s choice, universities all over the world must invest into a new and updated approach or application of mass media to remain competitive.Somehow, searching for related article regarding an approach in improving services in higher education industry by any specific technology is hard to find.Continuous study is needed in shaping our future education industry in becoming a world-class university.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by: School of Technology Management and Logistics (STML), Universiti Utara Malaysia.
Uncontrolled Keywords:	Technology, higher education, service excellence
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	04 Jun 2018 00:45
Last Modified:	03 Nov 2020 01:38
URI:	https://repo.uum.edu.my/id/eprint/24211

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