Ahmed, Ammar and Lebai Othman, Ismail (2017) Effectiveness of Strategic Orientation and Organizational Culture on Organizational Performance in Perspective of Organizational Commitment as a Mediator in the Pakistan Banking Sector. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

PDF Restricted to Registered users only Download (459kB) | Request a copy

Abstract

Objective: The objective of this paper is to propose the conceptual framework indicating the effectiveness of strategic orientation and organizational culture on organizational performance through the organizational commitment as a mediator.Methodology: Overall, five research propositions have been formulated based on the extensive review of relevant literature and focused on the vision and current situation of the banking sector of Pakistan.The proposed framework is underpinned by the two theories (i) Resource Based View (RBV) and (ii) Exchange Theory (ET). Originality/Value: The current study also highlights the need to devote greater attention on the crucial role of strategic orientation and organizational culture in the service organizations, that play an important role in the implementation of strategies at the organizational level and influence the organizational commitment, ultimately enhances the organizational performance.The proposed conceptual framework would hopefully lead to very useful and interesting insights for researchers. Implication: The current study is also expected to generate very useful insights for the Banks Management and Policy Makers to attain desirable level of organizational commitment and organizational performance in the Pakistan banking sector.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords:	Strategic orientation, organizational culture, organizational commitment, organizational performance, banking sector and pakistan
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	03 Oct 2018 00:40
Last Modified:	03 Oct 2018 00:40
URI:	https://repo.uum.edu.my/id/eprint/24881

Actions (login required)

View Item