Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

PDF Restricted to Registered users only Download (459kB) | Request a copy

Abstract

As more e-banking service providers promise their customers that online banking experience will be satisfying, understanding factors that make the customers to be satisfied have not been fully explored while such experience becomes crucial for the survival of the banking institutions. In order to fill this gap, this research investigates the role of perceived usefulness, perceived ease of use, perceived security and facilitation condition towards enhancing e-satisfaction among e-banking customers in Nigeria.The survey involved 266 respondents while the findings of the study which are obtained through PLS-SEM 2.0 reveal that perceived usefulness, perceived ease of use, and facilitation condition are positive predictors of esatisfaction.The result of the study equally reveals that perceived security negatively influences esatisfaction.The implications of the studies are discussed while future research directions are presented.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN-2523-1537 Cover and Layout: Sobia Nasir, Center for Sustainability Research and Consultancy Distributed by: School of Economics, Bahauddin Zakariya University Multan Pakistan (www.bzu.edu.pk) Center for Sustainability Research and Consultancy (www.globalcsrc.org) School of Economics Finance and Banking, Universiti Utara Malaysia (www.sefb.uum.edu.my)
Uncontrolled Keywords:	E-banking adoption, perceived usefulness, perceived ease of use, facilitating condition, perceived security, e-satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	03 Oct 2018 00:24
Last Modified:	03 Oct 2018 00:24
URI:	https://repo.uum.edu.my/id/eprint/24887

Actions (login required)

View Item