Marie, Amero and Abdul Mutalib, Ariffin and A. H, Norsiah (2018) The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

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Abstract

There is no doubt that the topic of social commerce intention has become increasingly attractiveness in the social media area in recent years. This study is designed to test the effect of social support (emotional and informational support), trust, attitude, satisfaction on social commerce intention among university students in Saudi Arabia. There is no doubt that the role of social support (emotional and informational support), trust, attitude, is not in any doubt. Equally when complimented by robust social network sites, the issue of trust, attitude and satisfaction concerns are amicably resolved. This paper proposes a model that links the mediating roles of trust, attitude and satisfaction between social support and social commerce intention. It includes supporting literatures for the proposed model in other to contextualize the study.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-967-0910-78-9 Organized by: School of Multimedia Technology and Communication (SMMTC) Universiti Utara Malaysia
Uncontrolled Keywords:	Trust, Attitude, Satisfaction, Social commerce Intention, Saudia Arabia
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	19 Dec 2018 00:42
Last Modified:	19 Dec 2018 00:42
URI:	https://repo.uum.edu.my/id/eprint/25351

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