Saud, Mohammad Basir and Md. Isa, Azwardi (2006) Malaysian small and medium industries : Factors and priorities in designing products. Proceedings of the 2006 Academy for Global Business Advancement (AGBA) Third World Global Congress. ISSN 1549-9332

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Abstract

This paper explores, identify, and priorities the factors and product attributes considered by Malaysian Small and Medium Industries (SMIs) when designing and redesigning their products, and in managing their companies design process. The study revealed that Malaysian SMIs are generally not effective in terms of fully comprehend the exact needs and requirements of final customers, end users, in designing products especially for the export market. There are different priorities been considered within SMIs when designing or redesigning products for local compared to foreign customers. Malaysian SMIs need to update their contemporary knowledge about customer needs and requirements and the available methods of the product design process in order to be more effective and efficient in the open market.

Item Type:	Article
Uncontrolled Keywords:	product design, Small and Medium Industries (SMIs), Malaysia
Subjects:	H Social Sciences >
Divisions:	College of Business
Depositing User:	Mrs. Juwita Johari
Date Deposited:	15 Jul 2010 07:54
Last Modified:	15 Jul 2010 07:54
URI:	https://repo.uum.edu.my/id/eprint/259

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