Nicely, Annmarie and Mohd Ghazali, Raslinda (2017) Mitigating aggressive small trade at tourist destinations through cognitive restructuring. International Journal of Hospitality & Tourism Administration, 18 (2). pp. 171-194. ISSN 1525-6480
PDF
Restricted to Registered users only Download (1MB) | Request a copy |
Abstract
The goal of the article was to use established theories of individual, organizational, and community learning to hypothesize ways tourism leaders could facilitate their small independent traders that harass visitors’ unlearning of aggressive selling behaviors. Nine hypotheses were posited. For example by tourism leaders: placing greater emphasis on traders’ engagement in the desired non aggressive selling behaviors than on stopping their engagement in aggressive ones; not supporting traders’ engagement in aggressive selling behaviors but instead openly supporting their engagement in non aggressive trading; and taking steps to strengthen the traders’ role in their community’s tourism sector. The discussion has implications for how small traders’ selling behaviors are managed at tourist destinations.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Learning, selling, tourist harassment, unlearning, visitor harassment |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
Divisions: | School of Tourism, Hospitality and Event Management |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 27 Oct 2020 01:05 |
Last Modified: | 27 Oct 2020 01:05 |
URI: | https://repo.uum.edu.my/id/eprint/27789 |
Actions (login required)
View Item |