Poh, Ju Peng and Abu Samah, Ainon Jauhariah (2004) Measuring student's satisfaction with the quality of education in a virtual university. In: ASEAN Symposium on Educational Management and Leadership (ASEMAL4), 13 - 15 Disember 2004, Grand Plaza Parkroyal, Penang. (Unpublished)

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Abstract

Relationship between service quality and customer satisfaction has been extensively studied by researchers (Sureshchandar, Rajendran & Anantharaman, 2002; Jones & Suh, 2000; McDougall & Levesque, 2000). Ghobadian, Speller & Jones (1997) concluded that companies with higher perceived quality goods and services will enjoy higher long term economic benefits. The correlation between the quality of goods and services and customer satisfaction, forces organizations to continuously upgrade their quality and measure their clients’ satisfaction.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by Faculty of Cognitive Sciences and Education of Universiti Utara Malaysia
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	18 May 2011 07:11
Last Modified:	18 May 2011 07:11
URI:	https://repo.uum.edu.my/id/eprint/2811

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