Md Isa, Filzah and Othman, Siti Norezam and Mohd Nor, Nor Azila and Yahya, Mohd Azlan and Salahuddin, Norkhazzaina (2010) Entrepreneurs in rural areas: Challenges and opportunities. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 83-91. ISBN 983-2078-36-4

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Abstract

Small and medium enterprises (SMEs) in Malaysia play an important role in supporting new economic model that focuses on innovation and creative industry. A review of the relevant small business literature, however, revealed that there are limited studies attempting to investigate the issue of entrepreneurs in rural areas. This article attempts to study the role, contribution problems, and constraints related to the rural entrepreneurs, which may affect their operations, survival, growth, stability, and profitability. Using questionnaire and structured interview, the data for this study was collected from 700 rural entrepreneurs who had attended training and development programs conducted by Cooperative and Entrepreneur Development Institute(CEDI) UUM from 2006 until 2008. Findings of the study indicate that rural entrepreneurs are motivated by necessity-driven factors and not opportunity-driven factor when starting up their business. Nevertheless, the common problems and constraints that are faced by rural entrepreneurs ranging from lack of access to capital support scheme up to the outdated business vision and value. The results of the study would help authority to improve rural entrepreneurs program conducted by government agencies and policy related to entrepreneurs.

Item Type:	Book Section
Additional Information:	This seminar is collaboration between The Co-operative and Entrepreneurship Development Institute (CEDI) of Universiti Utara Malaysia; National Entrepreneurship Institute (INSKEN); Universiti Padjajaran (UNPAD), Bandung; Universiti Komputer Indonesia (UNIKOM) and Prince Songkla of University (PSU), Thailand.
Uncontrolled Keywords:	rural entrepreneur, small and medium enterprise, micro financing
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	09 May 2011 04:10
Last Modified:	25 Apr 2016 03:47
URI:	https://repo.uum.edu.my/id/eprint/2955

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