Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah (2010) A conceptual framework for front-end process implementation for SMEs. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

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Abstract

Most new product introduction process do not fail at the end, they fail at the beginning. The key to product development success lies in the performance of front-end phase of new product development (NPD) process. In competitive market place shortened product lifecycle, rapidly emerging technology and increasing customer expectation have forced large organizations and SMEs to be proficient in implementing front-end process to survive and growth. Large organizations and SMEs are different in terms of size and characteristics. In order to ensure success SMEs need to fundamentally understand the implementation of NPD process within SMEs context, rather than fitting large organizational practice. The first part of this paper focuses on front-end process background. Later it followed by discussion on differences in characteristics between large organizations and SMEs with respect to front-end implementation. The proposed conceptual framework is believed to be applicable and suitable for SMEs. SMEs are chosen because they played a major role in the development of Malaysian economy. In other words by improving SMEs business process the resultant effect on the overall Malaysian economy will be very significant.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by UUM College of Business, Universiti Utara Malaysia
Uncontrolled Keywords:	front-end, small to medium-sized enterprises, implementation, new product development
Subjects:	T Technology > TJ Mechanical engineering and machinery
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	26 Dec 2011 04:17
Last Modified:	24 Apr 2016 03:04
URI:	https://repo.uum.edu.my/id/eprint/4136

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