Ghazali, Zahiruddin and Mohamad, Mohamad Hanapi (2003) Students' perceptions of choice criteria in the selection of tertiary institutions: A regional comparison. In: Asia and Europe in the new global system intercultural cooperation and competition scenarios. Palgrave Macmillan, Basingstoke, pp. 136-147. ISBN 1403904960

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Abstract

The issue of tertiary institution choice criteria has without doubt been widely researched.This is due to intense competition for full fee-paying foreign students in tertiary education.The identification of the criteria considered important to future customers is a prerequisite for the development of strategies, especially at a time when Malaysia has projected the image of being a centre of excellence in education.This chapter examines regional differences in current customer choice criteria.A questionnaire containing four factors with 19 variables was used in a sample of 721 foreign students to gain insight into Malaysian tertiary education and develop relevant strategies.

Item Type:	Book Section
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Law, Government and International Studies
Depositing User:	Dr. Zahiruddin Ghazali
Date Deposited:	01 Jul 2013 08:47
Last Modified:	01 Jul 2013 08:47
URI:	https://repo.uum.edu.my/id/eprint/8381

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