Mohamad Zaki, Nurhafidah and Anuar, Nur Khairiel (2012) An evaluation of public transport service and performance (express bus) at Changlun, Kedah, Malaysia. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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Abstract

Public transport is a transport device for transporting people and goods.Therefore, public transport must comply with several characteristics such as having a great time, high frequency, convenient, cheap, fast, safe, etc.The paper is an overview of the respondent perception of express bus services.The survey aimed to getting feedback on consumer perception and satisfaction on the express bus transport services, and able to identify factors improvements in terms of management and enforcement.The study was conducted by distributing questionnaires to users of bus services and interviews the bus driver and expresses bus operators.Data were analyzed descriptively to find the frequency, percent and mean using SPSS.Average Index Method also using to get customer satisfaction index based on data obtained from the questionnaire.Based on the results, respondent had positive perceptions of all research objectives especially improvement factors in term of management and enforcement.Some suggestions are made based on this study to improve the quality of express bus service.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 9789832078739 ANJURAN: Pusat Pengajian dan Pengurusan, Teknologi dan Logistik (STML), Universiti Utara Malaysia
Uncontrolled Keywords:	Public transport, perception, satisfaction level, improvement, services.
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	School of Technology Management & Logistics
Depositing User:	Ts. Dr. Nur Khairiel Anuar
Date Deposited:	08 Jul 2013 08:29
Last Modified:	20 Apr 2016 07:00
URI:	https://repo.uum.edu.my/id/eprint/8480

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