Panrod, Warrapojn (2013) The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.The population was 855 accommodation businesses in Tourism Southern Provinces.As for the samples for this section, 463 cases-administrators, entrepreneurs, or associate in organizing accommodation.The data was collected by questionnaire.For analysis sector applied confirmatory factor analysis (CFA).The result of the study found that the strategic resources of accommodation business in tourism southern provinces are: I) entrepreneurship, 2) organizational learning, 3)innovativeness, and 4) market orientation.The measurement model of strategic resources which has consistency with empirical study is at generally acceptable (x2=92.30, p<.001, df=30, RMSEA-0.067, CFI=0.99 1. SRMRz0.029).

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organizer: School of Government, UUM College of Law, Government and International Studies, Universiti Utara Malaysia; Partner with: Sunway University & HUSO
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	27 Aug 2013 08:52
Last Modified:	28 Aug 2013 00:34
URI:	https://repo.uum.edu.my/id/eprint/8743

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