UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Dr. Abdul Rahim Abu Bakar


Pensyarah Kanan (DS52)

UUM College of Business

Universiti Utara Malaysia

Strategic Marketing, Innovation Adoption, Diffusion and Commercialization, Technopreneurs Development

PREVIOUS APPOINTMENTS: · Accounts Officer, Maybank Finance Berhad, 1990-1990. · Marketing & Credit Officer, Arab Malaysia Credit Berhad, 1994-1994. · Head of Marketing Department, Faculty of Business Management, Universiti Utara Malaysia,1997. · Deputy Dean (Development and Research), Faculty of Business Management, University Utara Malaysia, 1998-2000. · Deputy Dean (Academic and Student Affairs), Faculty of Business Management, University Utara Malaysia, 2005-2005. · Deputy Director, Entrepreneurship Development Institute, Universiti Utara Malaysia, 2006-Present.

ACADEMIC QUALIFICATIONS: · PhD, Aston Business School, Aston University, U.K., 2004. · Master, MBA, Cardiff Business School, University of Wales, UK, 1996. · Bachelor, Business Administration (Marketing), Oklahoma State University, Stillwater, OK., USA, 1993. · Diploma, Business Administration, UiTM, 1990. · Diploma, Translation (English-Malay), Institut terjemahan Negara, 1998.

Profile Picture

Latest Additions

  1. Abu Bakar, Abdul Rahim and Hussin, Zolkafli and Hashim, Fariza (2002) The making of global players: A look on Malaysian firms adopting e-commerce. In: Managing global business in the Internet age. Universiti Utara Malaysia, Sintok, pp. 25-40. ISBN 9832479150
  2. Abu Bakar, Abdul Rahim and Abdul Talib, Asmat Nizam (2013) A case study of an internationalization process of a private higher education institution in Malaysia. Gadjah Mada International Journal of Business, 15 (3). pp. 211-230. ISSN 1411-1128
  3. Abu Bakar, Abdul Rahim and Hashim, Fariza and Ahmad, Hartini and Md Isa, Filzah and Dzakiria, Hisham (2009) Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning. International Journal of Marketing Studies, 1 (2). pp. 158-164. ISSN 1918-719X