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Prof. Dr. Rushami Zien Yusoff


Professor, Dr.

UUM College of Business

Universiti Utara Malaysia

Quality Management, Strategic Management, Service Marketing, Technology Management

• PhD, Management Marketing, University of Bradford, United Kingdom,1992. • Master, Business Administration, Western Illinois University, United Kingdom,1985. • Bachelor, Business Administration, Western Illinois University, USA, 1984.

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Latest Additions

  1. Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) The impact of process quality measurement on financial performance of market oriented firm. International Journal of Management Studies (IJMS), 15. pp. 115-130. ISSN 0127-8983
  2. Lim, Kong Teong and Yusoff, Rushami Zien and Ahmad, Zainal Ariffin and Tang, Swee Mei (2006) Perhubungan antara prinsip-prinsip TQM dengan prestasi organisasi pendidikan: Satu kajian empirikal dalam sektor pendidikan tinggi awam di Malaysia. International Journal of Management Studies (IJMS), 13. pp. 143-161. ISSN 0127-8983
  3. Abdullah, Zaini and Yusoff, Rushami Zien (2004) Multi-source assessment - a Total Quality Management driven performance appraisal system: the issue of fairness. Malaysian Management Journal, 8 (1). pp. 55-67. ISSN 0128-6226
  4. Mohd Ali, Khairul Anuar and Yusoff, Rushami Zien and Abas, Zakaria (2000) The relationship between quality management practices and productivity in revenue and cost management: A study of local authorities in Peninsular Malaysia. Malaysian Management Journal, 5 (1&2). pp. 17-33. ISSN 0128-6226
  5. Muhamad Noor, Sarina and Yusoff, Rushami Zien and Hashim, Fariza (2009) Quality practices as a moderator in technology transfer performance. International Journal of Business and Management, 4 (7). pp. 96-105. ISSN 1833-3850
  6. Jusoh, Ahamad and Yusoff, Rushami Zien and Mohtar, Shahimi (2008) Determining TQM practices in university R&D activities using factor analysis: Research experience of Malaysian universities. Jurnal Kemanusiaan, 11 (6). pp. 1-19. ISSN 16751930
  7. Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Arshad, Rozita (2009) Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance. International Journal of Marketing Studies, 1 (1). pp. 77-84. ISSN 1918-719X
  8. Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The impact of market orientation on business performance: Evidence from a developing country. Malaysian Management Journal, 11 (1 & 2). pp. 11-26. ISSN 0128-6226
  9. Yaakub, Kamarul Bahari and Yusoff, Rushami Zien (2010) An instrument for measuring total quality management practices in higher education - The development of comprehensive TQM practices measurement. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)
  10. Abdullateef, Aliyu Olayemi and Mohd Muktar, Sany Sanuri and Yusoff, Rushami Zien (2010) Conceptual model of the impacts of CRM dimensions of call center employees on caller's first call resolution and satisfaction. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)