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Mdm. Sabrina Mohd Rashid


UUM College of Art and Sciences

Universiti Utara Malaysia

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  1. Raji Ridwan, Adetunji and Mohd Rashid, Sabrina and Ishak, Mohd Sobhi (2017) User-generated contents in Facebook, functional and hedonic brand image and purchase intention. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.