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Dr. Sany Sanuri Mohd. Mokhtar


Associate Professor

Pusat Pengajian Pemasaran

UUM College of Business

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Latest Additions

  1. Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) Implementing 5S as a strategic tool in improving quality & productivity in higher education Universiti Utara Malaysia (UUM) experience. Journal of Technology and Operations Management , 3 (1). pp. 17-28. ISSN 1823-514X
  2. Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Abas, Zakaria and Ahmad, Hartini and Md Hussain, Muhammad Nasri and Man @ Othman, Wazin (2011) Aplikasi sistem pengurusan kualiti dari perspektif Islam. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9789675311598
  3. Zainal Abidin, Suriati and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) A systematic analysis of innovation studies: A proposed framework on relationship between innovation process and firm's performance. The Asian Journal of Technology Management, 4 (2). pp. 65-83. ISSN 1978-6956
  4. Yusr, Maha Mohammed and Othman, Abdul Rahim and Mohd Mokhtar, Sany Sanuri (2011) Innovation and Six Sigma foundation from the perspective of the absorptive capacity theory. In: International Conference on Management (ICM 2011), 13 - 14 June 2011 , Hydro Hotel, Penang, Malaysia .
  5. Mohd Mokhtar, Sany Sanuri and Arshad, Rozita (2013) The ongoing challenges of total quality management: An agenda for future sustainability. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)
  6. Kumar, Pranav and Mohd Mokhtar, Sany Sanuri (2013) ‘Temporary non-appearance of memory’ among the interviewees: Methodology enhancement in qualitative research for achieving high quality data. Middle-East Journal of Scientific Research (MEJSR), 13. pp. 16-22. ISSN 1990-9233
  7. Mohd Mokhtar, Sany Sanuri (2008) Market orientation: Critical success factors of Malaysian manufacturers and their impact on financial performance. In: The Eighth International Conference on Knowledge, Culture and Change in Organisations, 5-8 August 2008, Cambridge University, United Kingdom. (Unpublished)
  8. Daut, Azizah and Mohd Mokhtar, Sany Sanuri and Pangil, Faizuniah (2012) The influence of educational - Factor capital on the tangible career outcome of MBA graduates. International Journal of Business and Management Studies , 4 (1). pp. 31-43. ISSN 1309-8047
  9. Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2013) Linkages between CRM technologies, knowledge applications and first call resolution in inbound call centres. International Journal of Electronic Customer Relationship Management, 7 (1). pp. 68-86. ISSN 1750-0664
  10. Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework. International Journal of Academic Research in Business and Social, 3 (9). pp. 117-131. ISSN 2222-6990