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Dr. Hasnizam Shaari


Lecturer

UUM College of Business

Universiti Utara Malaysia

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Latest Additions

  1. Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2012) Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 March 2012, Golden Flower Hotel, Bandung, Indonesia.
  2. Shaari, Hasnizam (2014) Service quality in Malaysian higher education: Adult learners’ perspective. International Journal of Business and Social Science (IJBSS), 5 (1). pp. 86-90. ISSN 2219-1933
  3. Shaari, Hasnizam and Md Salleh, Salniza and Hussin, Zolkafli (2015) Employees brand citizenship behavior: Front-liner versus backstage employees' perspective. International Journal of Management Studies (IJMS), 22 (1). pp. 23-32. ISSN 0127-8983
  4. Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2015) The effect of brand leadership styles on employees’ brand citizenship behavior. Asian Social Science, 11 (18). pp. 86-92. ISSN 1911-2017
  5. Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2012) Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment. International Journal of Business and Society, 13 (3). pp. 335-354. ISSN 1511-6670
  6. Shaari, Hasnizam and Ahmad, Intan Syafinaz (2016) Brand evangelism among online brand community members. International Review of Management and Business Research, 5 (1(1)). pp. 80-88. ISSN 2306 - 9007
  7. Shaari, Hasnizam and Ahmad, Intan Shafinaz (2016) The effect of brand trust and brand community commitment on online brand evangelism behaviour. Malaysian Management Journal, 20. pp. 77-86. ISSN 0128-6226
  8. Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2014) Employees brand citizenship behavior: front-liner versus backstage employees’ perspective. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.