Conference or Workshop Item

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2012) Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 March 2012, Golden Flower Hotel, Bandung, Indonesia.