Items where Author is "Abal Abas, Zuraidah"
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Musa, Haslinda and Chung, Shirly Hsian Li and Abal Abas, Zuraidah and Mohamad, Norhidayah (2016) Adoption factor of mobile marketing: the case of small medium enterprises in Malaysia. International Review of Management and Marketing, 6 (S7). pp. 112-115. ISSN 2146-4405