Abu Bakar, Abdul Rahim and Abdul Talib, Asmat Nizam and Hashim, Fariza (2014) Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation. Journal for Global Business Advancement, 7 (1). pp. 88-107. ISSN 1746-966X

Abu Bakar, Abdul Rahim and Abdul Talib, Asmat Nizam (2013) A case study of an internationalization process of a private higher education institution in Malaysia. Gadjah Mada International Journal of Business, 15 (3). pp. 211-230. ISSN 1411-1128

Ahmad, Hartini and Hashim, Fariza and Abu Bakar, Abdul Rahim and Md Isa, Filzah (2012) Business performance for private higher education institutions in Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Hasnan, Norlena and Hashim, Fariza and Abu Bakar, Abdul Rahim (2011) International R&D an examination on knowledge management practices and innovation intensity in Malaysian MSC cluster. Project Report. Universiti Utara Malaysia. (Unpublished)

Abu Hassim, Affendy and Abdul Talib, Asmat Nizam and Abu Bakar, Abdul Rahim (2011) The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance. In: 2011 International Conference on Sociality and Economics Development (ICSEP 2011), 4th to 5th June 2011, Kuala Lumpur.

Abu Bakar, Abdul Rahim and Hashim, Fariza and Ahmad, Hartini and Md Isa, Filzah and Dzakiria, Hisham (2009) Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning. International Journal of Marketing Studies, 1 (2). pp. 158-164. ISSN 1918-719X

Abu Bakar, Abdul Rahim and Hashim, Fariza (2008) The determinants of online hotel reservations among university staffs. Communications of the IBIMA, 4. pp. 13-21. ISSN 1943-7765

Abu Bakar, Abdul Rahim and Mohd Mokhtar, Sany Sanuri and Ahmad Fizri, Ahmad Farez (2005) An application of a customer-defined market orientation: antecedents and consequences. In: Asia Pacific Marketing Conference, 22-24 November 2005, Universiti Malaysia Sarawak, Malaysia. (Unpublished)

Abu Bakar, Abdul Rahim and Hussin, Zolkafli and Hashim, Fariza (2002) The making of global players: A look on Malaysian firms adopting e-commerce. In: Managing global business in the Internet age. Universiti Utara Malaysia, Sintok, pp. 25-40. ISBN 9832479150