Conference or Workshop Item

Alekam, Jamal Mohammed Esmail and Al Anazi, Amer Ahmad and Nik Mat, Nik Kamariah (2013) Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.