Article

Wan Mustaffa, Wan Salmuni and Abdul Rahman, Rafiduraida and Ab Wahid, Hariyaty and Ahmad, Noor Lela and Ali@Hamid, Mass Hareeza and A Jalil, Emy E (2020) A cognitive-affective-behavioral responses of customer experience (CAB-CE) model for service delivery improvement in the healthcare industry. International Journal of Supply Chain Management (IJSCM), 9 (2). pp. 252-262. ISSN 2050-7399