Alkasim, Sidi Bello and Abdullah, Haim Hilman and Bohari, Abdul Manaf and Abdullah, Shahmir Sivaraj and Sallehddin, Mohd Rashdan (2018) The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance. Journal of Business & Retail Management Research, 12 (03). pp. 190-200. ISSN 17518202

Alkasim, Sidi Bello and Abdullah, Haim Hilman and Bohari, Abdul Manaf (2017) The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs. In: 4th Conference on Business Management,, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..