Items where Author is "Aymerich-Franch, Laura"
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Aymerich-Franch, Laura (2014) The effect of incentive type and sex on attitudes towards interactive television advertising. Procedia - Social and Behavioral Sciences, 155. pp. 490-495. ISSN 1877-0428