Items where Author is "Cohen, David A."
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Article
Mohd Rashid, Sabrina and Cohen, David A. and Ghose, Kamal (2018) An exploration on the process of brand identity building in the context of Malaysian cafe. Jurnal Komunikasi = Malaysian Journal of Communication, 34 (2). pp. 105-120. ISSN 2289-151X
Mohd Rashid, Sabrina and Ghose, Kamal and Cohen, David A. (2015) Brand identity: Be original, be creative. Indian Journal of Arts, 5 (16). pp. 128-136. ISSN 2320 – 6659