Items where Author is "Harun, Amran"
Mohd Kassim, Abdul Wahid and Igau, Oswald Aisat and Harun, Amran and Shamsudin, Abdul Shukor and Al-Swidi, Abdullah Kaid (2014) Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
Harun, Amran and Mohd Kassim, Abdul Wahid and Igau, Aizad Oswald and Hassan, Mohamad Ghozali and Swidi, Abdullah (2010) Managing local brands in facing challenges of globalization: Be a local or global leader? In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-14. ISBN 9789832078456