Book Section

Harun, Amran and Mohd Kassim, Abdul Wahid and Igau, Aizad Oswald and Hassan, Mohamad Ghozali and Swidi, Abdullah (2010) Managing local brands in facing challenges of globalization: Be a local or global leader? In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-14. ISBN 9789832078456