Article

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2020) A model for Malaysian work value to improve level of work value among Malaysian graduate. International Journal of Psychosocial Rehabilitation, 24 (02). pp. 4299-4321. ISSN 14757192

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2019) The work values of Malaysian graduates: Scale development and validation. Journal of Advanced Research in Dynamical and Control Systems, 11 (5). pp. 709-720. ISSN 1943023X

Mohamad, Bahtiar and Ismail, Ahmed Rageh and Bidin, Rosmiza (2017) Corporate identity management and employee brand support: enhancing marketisation in higher education sector. Jurnal Komunikasi Malaysian Journal of Communication, 33 (3). pp. 178-195. ISSN 2289-1528

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405

Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2016) Intrinsic work values on building association of South-East Asian Nation’s future workforce: a comparison of three nations. International Review of Management and Marketing, 6 (S7). pp. 42-50. ISSN 2146-4405

Ismail, Ahmed Rageh and Johnson, Carol and Mohamad, Bahtiar and Zulkepli Hew, Jafri and Bhatti, Muhammad Awais and Hii, Linda (2016) A comparative study of work values between US and Malaysia marketing students. International Journal of Business Administration, 7 (5). pp. 22-35. ISSN 1923-4007

Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428

Bhatti, Muhammad Awais and Battour, Mohamed Mohamed and Ismail, Ahmed Rageh and Sundram, Veera Pandiyan Kaliani (2014) Effects of personality traits (big five) on expatriates adjustment and job performance. Equality, Diversity and Inclusion: An International Journal, 33 (1). pp. 73-96. ISSN 2040-7149

Bhatti, Muhammad Awais and Battour, Mohamed Mohamed and Ismail, Ahmed Rageh (2013) Expatriates adjustment and job performance. International Journal of Productivity and Performance Management, 62 (7). pp. 694-717. ISSN 1741-0401

Ismail, Ahmed Rageh (2012) Understanding the factors that affect the adoption of innovative high-technology brands: The case of Apple iPhone in Malaysia. Journal of Global Marketing, 25 (4). pp. 226-239. ISSN 0891-1762