Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2017) Corak pembelian produk berasaskan herba di Malaysia. International Journal of Management Studies (IJMS), 24 (1). pp. 91-118. ISSN 0127-8983

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA.

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6 (2). pp. 22-30. ISSN 2225-4226

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Moderating role of perceived benefit on the relationship between attitude and actual purchase. International Review of Management and Marketing, 6 (S7). pp. 17-21. ISSN 2146-4405

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) Moderating effect of perceived risk on the relationship between product safety and intention. Management Science Letters, 5 (2). pp. 205-212. ISSN 1923-9335

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) The antecedents of herbal product actual purchase in Malaysia. Management Science Letters, 5. pp. 771-780. ISSN 1923-9335