Yusof, Mohd Sufli and Kamarudin, Muhamad Ali Imran and Ramli, Azahari and Hasan, Hasnizam (2023) Auto 365, Aesthetic Blue Wave and X50: The Steps of Diversification Strategy Implementation of Kental Bina Sdn. Bhd. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

Kamarudin, Muhamad Ali Imran and Jais, Juraifa and Sidek, Syamsuriana and Jaaffar, Abdul Rahman and Mohamad, Maliani (2023) Diversification Strategies Among Small-Medium Enterprises: Embracing Practical Solutions in the Implementation of Indah Teraju Sdn. Bhd. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

Kamarudin, Muhamad Ali Imran and Jaaffar, Abdul Rahman and Yusof, Mohd Sufli (2023) Entrepreneurship as A Career Path: A Hands-On Learning and Follow Up Approach in Business Exposure Through BPME 1013 (S/O 21096). Technical Report. UUM. (Unpublished)

Kamarudin, Muhamad Ali Imran and Yusof, Mohd Sufli and Ramli, Azahari and Othman, Shahrina and Hasan, Hasnizam (2023) The Issues and Challenges of Diversification Strategy: The Case of Sutera Sanjung Sdn. Bhd. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

Kamarudin, Muhamad Ali Imran (2017) Critical factors on knowledge transfer and family business performance. In: 4th Conference on Business Management, The Gurney Resprt Hotel & Recidences Penang, Malaysia., 29 - 30 Oktober 2017.