Items where Author is "Kamarulzaman, Yusniza"
Article
Omar Zaki, Hafizah and Kamarulzaman, Yusniza and Mohtar, Mozard (2019) Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude? International Journal of Management Studies (IJMS), 26 (2). pp. 1-20. ISSN 2180-2467
Abdul Rahman, Maria and Kamarulzaman, Yusniza (2016) Predictors and customer loyalty in the Malaysian hotels' outsourcing relationships. International Review of Management and Marketing, 6 (S8). pp. 205-211. ISSN 2146-4405
Abdul Rahman, Maria and Kamarulzaman, Yusniza (2015) The influence of relationship quality on customer loyalty in the context of outsourcing relationships in the Malaysian hotel industry. International Journal of Applied Business and Economic Research, 13 (5). pp. 3379-3392. ISSN 0972-7302
Abdul Rahman, Maria and Kamarulzaman, Yusniza (2012) The influence of relationship quality and switching costs on customer loyalty in the Malaysian hotel industry. Procedia - Social and Behavioral Sciences, 62. pp. 1023-1027. ISSN 1877-0428
Abdul Rahman, Maria and Kamarulzaman, Yusniza (2010) A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry. International Journal of Electronic Customer Relationship Management, 4 (1). ISSN 1750-0664